Marketing your E-Commerce business requires time, dedication and know-how.
A constant flow of site visits don’t happen overnight and your followers on Twitter or you likes on Facebook don’t come out of thin air. It takes a lot of planning and carefully thought out practices to maximise your marketing potential and help achieve your goal of increased sales. No matter how much you read and study around the topic of gaining online followers and having that authority on social that you require, the only thing that works best is to just go out and try it yourself to determine what methods work best for your business.
Here are the top 3 tips for you to get more customers:
1. Automated Emails
It is very important to keep your brand at the top of the mind of both current and potential new customers. It is paramount that you find a way to retain your re-engage and retain your current custom but also acquire and convert new custom. Why don’t you consider using the various marketing software that allows you to schedule emails for specific times, dates and for specific reasons. For example, emailing someone straight after they have just purchased from your site asking for them to leave a review either on your website or another platform. Perhaps its been a few months since a certain customer has purchased from your site and you want to send an email asking them to buy from you again. You could also send emails through to customers who have abandoned their basket or cart, reminding them that they can still purchase from you and not somewhere else. These few techniques could be the difference between converting sales or letting cold hard cash slip through your fingers.
2. Consider Facebook
Admittedly there are mixed reviews about Facebook and its capabilities etc. but boosting posts and spending money on Facebook Ads can be quite beneficial. On top of that, why not launch a Facebook store while you’re there.
Facebook has dropped its organic reach for any post, no matter how many likes, followers, fans etc. to around the 1% mark. All in a bid to make you spend more money. However, spending a little bit of money isn’t such a bad thing. Lets say you spend the minimum for boosting a post, which is £4.00, you will gain an average reach of 1000 accounts. Out of that 1000 lets say you get about 40-50 likes on your post. This is now where you can get the most out of your £4.00. If you look at the list of the people that have liked your post just because you boosted it, you can directly invite them to like your page. And most of the time, having liked your post about your products, they will like your page too. We have worked out on average there is a 20% success rate here.
The next stage is then your store. The good thing about a Facebook store, is that it is easy to set up, and if you have your e-commerce store on the likes of Shopify, it can integrate directly. It is easy for visitors to find as a ‘Shop’ just comes up as another tab to click on when they are on your page. This is all part of the customer journey, from liking your post, to liking your page and then going directly to store and taking a browse right through to actual purchase.
3. Press, PR and Bloggers
If you’re looking for different ways to get the word of your business out there, look at optimising your PR efforts and also look into using bloggers to advertise and sell your stuff through their own websites and blogs. One good website/application for PR is BuzzSumo which is a highly robust search engine allowing you to find the publications and authors that most commonly discuss a certain topic. This will allow you to very quickly build up your PR database with contact and businesses that might want to cover your efforts.
Another great way to get your products out there is to take advantage of social media, the likes of Instagram and YouTube are brilliant for this kind of stuff. The best way to find bloggers is simply by looking for them on Google. If you’re in the e-commerce and retail business these can be great, but also for any other industry. The size of their audience varies, but some of them have large followings, and the process of reaching out to them is quite easy. All you need to do, is search for them on Google. You may have to play around with your keywords to find the people who may be interested in your product but there are many people who review products part-time or for a living.
Another tried and trusted method for increasing traffic is landing your business in the press. Now you might not get covered from very big newspapers and sites, but you have a better chance of getting press from local news sites and community papers. You have a good chance of being featured if you can tell a unique story, if you can talk about your product in interesting ways, and if you write a good pitch. When reaching out to the press, a concise pitch is nearly always better than the long pitch because reporters see lots of pitches. If you’d like to get press attention, write a short and compelling email. Tell them about what makes you different, and try to pitch yourself as a local success story.
And To Conclude
As a forward thinking provider of e commerce order fulfilment services to a wide range of retailers our experience and guidance helps our clients to sell more effectively.
Marketing efforts will always take time, especially early on as you figure out what tools and platforms work best for your brand, but these three tips will definitely help you. Here at 3PL these three tips are what we believe to be the most important in helping you get your e-commerce business up and off the ground running, with an edge on the competition. All you need to do is take the time to implement these strategies and put them to full use and the results will be visible over time.
As the old saying goes – nothing ventured / nothing gained.
(Why not also read our 2016 E-Commerce Success blog post)