For those who don’t know that Black Friday is this Friday, where have you been? Yes, Black Friday is this Friday, the 27th of November.
Certain analysts predict British shoppers alone will spend up to £1bn on tech, games, clothes and other goods in 24 hours, whereas Visa Europe believes that shoppers will spend up to £1.9bn during the consumer holiday. The consumer holiday being the whole weekend, which ends with Cyber Monday on November 30.
Third party logistics businesses and order fulfilment providers are ready for the sales weekend that starts with Black Friday and ends with Cyber Monday. Here at 3P Logistics, as an E-commerce fulfilment provider, we are in close contact with our partners, especially over this period. The warehouse will be full of products ready to be sold online at discount prices. Stock has been moved to premium locations for ease of packing, in order to cope with the high demand that comes with the largest sales event of the year.
Of course, we’ve all heard of boomerang Thursday also. No? Well, boomerang Thursday is given its name due to the amount of returns of products from customers that businesses like 3PL have to deal with. It’s just as important to be able to process these returns smoothly and efficiently, as it is to get orders out on Black Friday itself.
Amazon have decided to take the sting out of Black Friday and list certain products at marked down prices all week on the run up to Black Friday. 7,000 deals were available from yesterday – five days earlier than the official sale day falls. Customers will be able to get their hands on new offers every 10 minutes for the entire week, with items ranging from the Amazon Kindles to a Withings smart-watch. Retailer’s lightening deals are back. Limited items are available for a short period of time with Prime members having the ability to see these deals before other shoppers.
In the US, expenditure is set to be far higher than that of the UK because of how much it is established as a big sales event. For America Black Friday marks the beginning of the Christmas shopping period, and takes place strategically on the first shopping day after Thanksgiving.
It is clear for everyone to see what the rewards of online retailing actually are, but having to deal with customer demand during the spike that is Black Friday, during the increasingly demanding period that Q4 is, can make it a minefield. Luckily enough, 3P Logistics Ltd are the perfect fit for you online retailers.
Nonetheless, the one big question surrounding Black Friday is whether or not your business can afford not to take into account every essence of making a Black Friday sale. There really is no accounting for the way in which shoppers adapt their spending habits for retail events like this so it’s really important that retailers have every box ticked. Therefore it is good that retailers have grown up recently, most specifically in terms of managing customer expectations.
Tesco are a great example of this. They have taken a completely proactive approach to Black Friday this year and released a message online that warns Black Friday and Christmas shoppers that there will be delays with their next-day click-and-collect services, as one can imagine. It’s not just the smaller online sellers, big supermarkets and other multi-channel retailers have to set expectations within their customers. This is what gives you an edge on the lesser prepared retailers, can you really afford to give THEM the edge?
We will see, this Friday, the 27th November.