Tag Archives: business

3P Logistics Award Winners

Award Win For 3P Logistics

3P Logistics and Greater Manchester Chamber of Commerce

On Friday 20th November 2015 3P Logistics attended the Wigan Business Awards as finalists for two awards on the evening. The Best SME Award and the Best Employer Supporting Apprentices Award were up for grabs on the night.  We were delighted to walk away with the coveted title of Best SME in Wigan and hopefully many  more rewards will follow.

As the leading service provider for e commerce warehousing and logistics in the North West the award is a fitting tribute to a fantastic team effort.

Here’s to more accolades in 2016.

3P Logistics UK and China

From Wigan To Shanghai Via No 10

3P Logistics UK and China

It was an eventful week for the founder of 3P Logistics

Question – what has Lord Maude, David Cameron, Jack Ma (the second richest man in China) and a North West Logistics business all have in common?

Answer – they all have an insatiable passion for flying the flag for International Trade between the Great Britain & China.

In advance of the recent state visit by Chinese President Xi Jinping, Ian Walker – MD of 3P Logistics joined a 40 strong British trade export delegation to Shanghai. The 5 day, 11,000 mile whirlwind trip culminated in an official reception at HSBC Shanghai offices in the presence of Lord Maude – Minister for Trade.

Whilst out in Shanghai, Walker received an unexpected invite to attend an evening reception with the PM at 10 Downing St to celebrate British Entrepreneurs and was only too happy to accept.

Jet lag aside the prestigious event was a roaring success capped off by a surprise meeting with Chinese business magnate and philanthropist Jack Ma.

With business cards exchanged it was now time to get down to some real business:

“An official invitation to accompany Mr. Walker to his beloved Wigan Athletic at the DW Stadium!.”

Walker Adds:

“The Shanghai trip brought numerous introductions to some key players associated with facilitating cross border trade in China and the UKTI are doing a sterling job in helping to champion British business out there.

To be asked to join the China trade delegation was one thing but to be invited into number 10 to meet the PM was a proud moment for me personally but also a fitting tribute to the continued efforts of the 3PL team.

Meeting the founder of Alibaba was the icing on the cake for what was a truly memorable evening.

Whether he will take me up on the offer of a pie & a pint at the match? – well only time will tell……”

An Idiots Guide To SEO

3P Logistics and SEO

If you’ve got a website, you need to be doing SEO. It’s as simple as that. Search engine optimisation can help your website to feature prominently on search engines like Google.

So if you have a flower shop in Wigan, it’s about optimising your website so that when someone types in “flower shop in Wigan” on Google, your website is at or near the top of the results list. Without SEO, you may not appear at all.

SEO is a fast-moving discipline and there’s a lot of competition for the pole positions online. So SEO is something that has to be done regularly and it pays to keep up with the latest SEO tools and techniques.

Search engine optimisation

It starts with optimising your website with keywords and phrases. You may already have a good idea which words people use to find your business but it’s important to keep an open mind and do your research. The results may surprise you. The Google Keyword tool can help you find the most popular words and phrases.

Best practice in SEO

Once you’ve got your keywords and phrases, you need to make sure they are used in your web content and in meta tags, page descriptions, image tags and so on. This job is all about discipline but it really helps Google to find you when people search for those words or phrases.

Google is incredibly sophisticated, however, and it can spot a cynical attempt to stuff a website full of keywords. It’s important to use your keywords within good quality authored content — including blogs, articles, web copy and social media. Post regularly to improve your search results even more.

Using SEO to improve local search results

The internet may be global, but most small firms are casting their net in their local area and their SEO strategy needs to reflect this.

How to hit top spot on Google in 2016

Search engine optimisation (SEO) is the process of achieving good rankings for your website on Google. But because Google continually refines the algorithm that determines rankings, optimising your site is like trying to hit a moving target. The trick is to keep moving yourself

Read on to learn how to do search engine optimisation in 2015.

The basics of SEO for Google

Google’s job is to find the best content for an internet user in any given situation. So the first step to getting ranked on Google is to forget about Google and focus on that user.

“Ask yourself: would my customers find this interesting? Is it better than information elsewhere?”

That’s not to say that if you write it, people will come. You also need to consider these SEO basics:

  • Write using words people search for. It’s no good having a page about ‘carbonated beverages’ if everyone searches for ‘fizzy drinks’. Keyword research helps you zero in on the best terms to use on your pages.
  • Work those words into your page. Don’t go overboard, but make sure your target search terms appear in the page heading and some subheadings. Try and use them when you link between pages, too.
  • Write a good title and description. These elements usually appear in Google’s search results, so they need to entice people to click. Google also shows the user’s search term in bold, so be sure to incorporate your target terms:

Don’t let anything put you off putting your users first. “It’s all about delivering the information that users are searching for,” reaffirms Denis. “Google is good at spotting which sites do that best.”

Build links gradually

When determining how to rank your website, Google examines which sites link to it. This ‘link juice’ is important.

“Link building needs to be a gradual, ongoing process,” Paying for hundreds of links from an unknown website won’t get you where you need to be.”

“You can find linking opportunities in every aspect of your PR and marketing,” she continues. “Try hosting Q&A sessions on your blog, or let journalists know they can contact you for quotes. That can get you links from important sites.”

Go mobile and think local

The rise of smart phones has changed how we use Google. The majority of searches could soon come from mobile devices, so some experts think the search giant may begin to prioritise sites that display properly on small screens.

“Google can detect what device you’re searching from,”  “If your website causes errors on mobile devices, you might find you get penalised in results when people search from a smart phone.”

“Find a way to make your website mobile friendly, perhaps by moving to a responsive website design.”

This increase in mobile devices is also fuelling growth in local searches, as people hunt for businesses while they’re out and about. To help them, Google shows a map of results when it thinks you’re looking for a local business:

As this map appears near the top of the page, it’s vital your business is listed in this important space.

Start by creating your listing on Google My Business, then learn more about local search results.

Answer questions

Ever since its ‘Hummingbird’ update, Google has been getting better at interpreting questions.

“This is partly driven by the increase in voice searches made through services like Siri, Apple’s virtual assistant,” explains Denis. “People often type questions into Google too – like ‘how do I wire a plug?’ – so Google keeps looking for ways to provide better, more accurate answers.”

Keep this in mind when creating web pages. Certain types of content – like help articles – can work well as a set of frequently asked questions (FAQs). Because these include the questions on the page, they help Google recognise what answers you’re providing.

Use reviews and rich snippets

“Google sometimes shows extra information alongside results,”. “These ‘rich snippets’ include star ratings, which can really influence whether people click your listing.”

You might need to make technical changes to your website to enable this. Before doing so, keep in mind that Google shows a score aggregated from a variety of sources. All reviews are taken into account – both good and bad.

Get there first and keep doing it

SEO is an ongoing job, although it needn’t consume a vast amount of your time. “Set aside half an hour a week and plan how to use that time in advance,”

“You could spend 30 minutes scheduling posts on your social media accounts or writing a blog for your website. A little time spent seeking out new opportunities will have a positive impact on your search engine presence.”

Finally, remember that emerging topics offer good opportunities to get one over the competition.

“It’s easier to claim your spot on Google if you’re in there first,”. “Keeping your ears open and monitoring trends is something everyone can do – not just your SEO manager

The importance of A/B testing for online store

Your e-commerce site is your key to conversion, hence failing your website means failing your business. To stay ahead of competition, you should always be looking for ways to improve your website; to achieve this, A/B testing is unavoidable.

What is A/B testing?

This involves two versions of a webpage. Just like a science experiment, you have version A and version B, in which version A is a control and version B is your variation. Use each version of the webpage for a certain period of time, and measure the impact of each of them. For example, you can test which call to action line is more effective by seeing which version of your webpage is driving more conversion.

What should I test?

There are lots of things to test, ranging from the layout of your page to the colour of a button. Before deciding on what to test, make sure you set a goal first. For example, for an e-commerce website a common goal (or the ultimate goal) is to encourage sales.

Below shows a list of elements that can affect visitors behavior, and can be A/B tested.

1. Title/headlines/subtitle
2. Your text
3. Testimonials
4. Call to action text and buttons (size, colour, shape)
5. Links
6. Images
7. Placement of elements (below or above the fold, size, position)
8. Social media links and buttons

A/B testing is effective but it is also time-consuming, especially for smaller retailers since their web traffic is comparatively less. After all, you do need quantitative data for such an experiment. With this in mind, be careful and selective when you are choosing what to test – you don’t really want to waste your time and effort!

Below shows a rather useful infographic on A/B testing, which tells you what you need to do to improve your testing chances (source: qubit):

3P Logistics Infographic