Tag Archives: customers

3P Logistics and Splash About International

3P Logistics Secures Contract Win…

3P Logistics and Splash About International

3P Logistics secures contract win with Splash About International

3P Logistics Limited, a leading provider of value-added logistics solutions and e-fulfilment to the retail sector is pleased to announce that it has signed an 18 month contract with Splash About International Limited.

Splash About International Limited is the leading manufacturer of baby swimming products worldwide. Best known for its multi award winning Happy Nappy range of products which are insisted upon by 99% of swim schools, Splash About has over 25 years of experience in designing and inventing swimming products now taken for granted and used every day in swimming pools all over the world. Splash About Happy Nappies cover over 150’000 baby bottoms in the UK each week and delivers it’s swimming products to trade and consumer customers all over the world.

3P Logistics will provide operational support for Splash About brand from its 75,000 sq ft ecommerce and retail facility in Wigan.  The operation will include the e fulfilment of online consumer and trade orders and subsequent worldwide distribution.

Ian Walker – Managing Director 3P Logistics commented:

“Splash About is an aspirational brand and the market leader in its field. Following an initial 12 month introductory association we worked closely with Splash About to fine tune certain processes and provide a logistics solution that would aid continued expansion. Some 12 months on it is fitting testimony to all involved that we have now cemented a longer term association and we look forward to supporting Splash About on its journey”.  

Bernadette Spofforth – Managing Director Splash About International Limited:

“Splash About is a fast growing business and we needed an agile logistics provider that understands the growth journey we are on and the logistical challenges associated with global expansion. 3P Logistics took the time to get to know our people and in doing so they got to know our business. In awarding the contract to 3P Logistics we now have the supply chain stability and expertise alongside us and see 3PL has an essential extension to our business”.

You can check out Splash About products on their website at http://www.splashabout.com/

Identifying Your Target Market

As proud as you are about what you do, the harsh truth is that no one is going to buy your product or service if they don’t understand why they would need it. You must firstly identify who your potential customers are, and only then will you be able to target them with your product or service – the more you know, the more targeted you can be with marketing activity and the faster your business will grow.

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The concerning fact is that too many businesses choose to skip this step, believing it to be too difficult and time-consuming, and will instead use wider forms of marketing in an attempt to target a larger portion of the market – this will, unfortunately, result in a huge amount of wasted time and resources in chasing customers who are not suited to your business. With a little research there is a wealth of information about your potential customers just waiting to be uncovered. And, once you gain this insight your marketing activity will be driven to the next level, leading to greater engagement and that all important ROI.
But just how do you go about defining your target audience?

Step 1: Figure out who YOU are

Before you can identify what your customers look like, you must first know how you look to them. The more you know about who you are, the easier it will be to identify who you are likely to appeal to. Consider aspects such as:
What is it you sell?
What is your USP?
Where do you serve your customers?
What do you do best?
Can you adapt your services to match customer’s needs?

Step 2: Understand your market

Before you get down to the particular needs and wants of your target audience, you first need to understand the bigger picture. Consider the size and location of your reachable market – the amount of available customers you can realistically compete for -and whether this market is growing or decreasing. Work out your primary competitors in this space and try to identify any segments to establish which are the most attractive to you. Additionally, keep an eye on media channels to determine any political, economic, social or technological trends which may impact either you or your potential customers.

Step 3: Understand your current customers

Understanding your current customers is key to delivering excellent service and repeat business, as well as being the easiest way to figure out who else you should be targeting. Consider:
The demographics of your current customer base
Their current buying habits
Why do they buy from you/use your service?
Why do they need you?

Step 4: Map out what your ideal customer looks like

Now that you understand the market available to you and who you currently sell to, you can begin to map out what your ‘ideal’ customer looks like to you. With this ideal customer in mind, you can create highly targeted marketing campaigns that will, hopefully, deliver that much sought after ROI. Use the data you’ve already gathered to create personas of the difference types of customers you want to attract, including information such as demographics, buying behaviour , and why they would need you, etc.

Identifying and understanding your target market is essential to the long-term success of your business. Knowing who they are and what makes them tick will provide you with a properly defined audience to convey your message to. Ultimately, even the most creative of marketing campaigns is a waste of time if it doesn’t reach the relevant audience that has a demand for your product or services.