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Case study

3PL helped DOG Copenhagen establish a compliant, scalable UK D2C fulfilment operation and achieve next day delivery

DOG Copenhagen is a premium dog accessories brand that produces high-quality gear for both urban life and outdoor adventures. Headquartered in Denmark, they sell direct to consumers (D2C) via their website and through selected retailers in more than 25 countries.

As DOG Copenhagen looked to scale in the UK, their existing fulfilment setup posed a serious operational risk. Their UK warehouse partner lacked the required licences to handle international customers, creating uncertainty around compliance, continuity and long-term viability.

Beyond these concerns, the operation could not support the brand’s growth ambitions. DOG Copenhagen urgently needed a stable, fully licensed UK fulfilment partner that could protect customer experience while delivering both current and future volumes of D2C orders.

99%+

Order accuracy

80%

reduction in delivery time (3-5 days > next day )

24h

Consistent 24-hour dispatch

A robust UK D2C fulfilment operation

After evaluating multiple providers, DOG Copenhagen selected 3PL for our operational strength, service quality and cultural fit.

We delivered a solution built around three core pillars:

Compliance and operational readiness

A fully licensed UK fulfilment operation (FHDDS) with proven experience supporting international eCommerce brands, underpinned by a structured and transparent onboarding process.

Scalable fulfilment performance

Robust pick, pack and dispatch processes capable of handling existing volumes while scaling seamlessly as demand grows, with consistent day-to-day operational performance.

Communication and technology

Responsive customer service teams, fast issue resolution and 3PL Fusion, an intuitive platform providing real-time visibility of orders and inventory.

“After a thorough evaluation of potential long-term partners, 3PL clearly stood out due to their strong communication, ability to handle our volume and competitive costs. Since partnering with them, we have experienced stable and solid performance, and we are extremely pleased with the results.

“Both customer service and operational staff respond quickly and handle any questions or challenges in a kind and highly professional manner. The customer platform is also easy and clear to use. Based on our experience, we confidently recommend 3PL to other companies and startups looking for a reliable and professional logistics partner.”

DOG Copenhagen

A tail-wagging transformation in fulfilment

The transition to 3PL provided DOG Copenhagen with a compliant, reliable and scalable UK fulfilment solution, delivering measurable improvements across both operations and customer experience.

  • Reduced UK delivery times from5 days to next day
  • 99%+ order accuracy
  • Consistent 24-hour dispatch
  • Fewer delivery-related customer complaints
  • Increased customer confidence and repeat purchases

With same day dispatch and next day delivery now standard, DOG Copenhagen benefits from reliable “right first time” fulfilment, protecting brand reputation and customer trust.

By clearly understanding DOG Copenhagen’s pain points and maintaining transparent communication from the start, we were able to deliver a structured transition that quickly established a stable “business as usual” operation.

Supporting operational efficiency and business growth

Through our partnership, DOG Copenhagen has reduced operational risk, strengthened confidence in UK logistics performance and renewed their focus on customer experience and brand growth, supported by a long-term, scalable UK fulfilment strategy.

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