To maintain this growth, the brand turned to 3P Logistics (3PL) for expert outsourced order fulfilment – a partnership that has now been renewed for a further three years, marking eight years of collaboration.
Case study
Supporting Scalable Growth: How Outsourced Fulfilment Helped For Goodness Shakes Expand
Since launching their first protein shake in 2004, For Goodness Shakes has grown into the UK’s number one ready-to-drink protein shake brand – available in major stores, including Tesco, Sainsbury’s and Waitrose, and across leading online shopping channels, such as Amazon and TikTok Shop.
D2C
eCommerce Fulfilment
Amazon
eCommerce Services
Returns
Management
A fulfilment partnership built on performance
“When For Goodness Shakes first partnered with us, their existing provider was stuck in the past and struggling to handle orders due to the complexity involved,”
recalls Tom Slater, Finance and Supply Chain Administrator.
“We needed a partner that could handle our full range of customer accounts and all the packaging, barcoding and stock management that is expected for each one.”
Since then, entrusting their fulfilment to 3PL has enabled For Goodness Shakes to streamline operations, reduce errors and free up internal resources to focus on growth.
“There are fewer issues – fewer lost or wrong orders – and that creates a stronger image of us as a brand,” says Tom. “It also frees up a lot of time for our team.”
Tom Slater, Finance and Supply Chain Administrator
Delivering order accuracy and visibility
Our fulfilment solution ensures For Goodness Shakes’ orders are picked, packed and shipped on time and in full, with a 99.9% OTIF accuracy, across every online channel.
“There are fewer issues – fewer lost or wrong orders – and that creates a stronger image of us as a brand,”
says Tom.
“It also frees up a lot of time for our team.”
Through our cloud-based 3PL Fusion platform, For Goodness Shakes also benefits from real-time visibility on orders, returns and stock. This goes beyond basic order processing and enables Tom and the team to make informed decisions, track performance more effectively and optimise operations across multiple sales channels.
Tom says,
“Fusion has a lot of flexibility and that offers the freedom to find the metrics you really need for your business. Having all that key information in one place is very handy.”
Expanding into new sales channels
With our flexible, scalable fulfilment solution, For Goodness Shakes has successfully expanded into TikTok Shop, supplementing their existing presence on Amazon and their own online store. Our ability to quickly adapt allows brands to scale rapidly and reach new customers without the cost or risk of building in-house operations.
Expanding into new marketplaces can be complex, from differing order volumes to unique packaging and compliance requirements, but our expertise ensures smooth integration across all channels. By handling these complexities, For Goodness Shakes can focus on growth, product innovation and marketing while logistics run seamlessly in the background.
The importance of good customer service
Providing For Goodness Shakes with a dedicated 3PL account manager has been instrumental in keeping fulfilment smooth and responsive.
“It’s made a world of difference having someone who clearly loves their job and can take ownership of all of our orders,”
says Tom.
With an average 20-minute customer service response time, For Goodness Shakes can rely on fast support and clear communication as their fulfilment needs evolve.
A fulfilment strategy built for business growth
For Goodness Shakes’ decision to renew their partnership with us reflects the success of a collaboration built on trust, flexibility and consistent delivery.
“Outsourcing our order fulfilment has helped to streamline operations and free up time across the team,”
says Tom.
“We’re hoping to keep growing with more customers and more orders, and having 3PL’s support will allow us to do this much more smoothly.”
Together, we continue to develop a fulfilment strategy built for growth, efficiency and For Goodness Shakes’ evolving business needs.
