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Case study

99.5%+ of orders shipped on time and in full: How 3PL helped GAVGO attract and retain customers

GAVGO logo in white

GAVGO is a fast-growing UK eCommerce business that builds, owns and scales its own Direct-to-Consumer (D2C) brands. Founded in 2015 and based in Warrington, Cheshire, its portfolio includes BABYGO®, which specialises in maternity and postpartum clothing and accessories, OnlineRadioCodes, an online service providing instant car radio unlock codes, and Femeo, a women’s fitness and wellness brand.

The challenge

As the business grew, GAVGO wanted to move away from in-house fulfilment and create a more adaptable operation. By outsourcing fulfilment, the business could replace fixed warehousing costs with a more flexible model, offer a later 4pm cut-off for same day dispatch and next day delivery and gain real-time visibility of stock, orders and shipping. This would improve order accuracy while freeing up its team to focus on what mattered most: growing their brands.

That’s where 3PL came in.

99.5%+

Orders shipped on time and in full

4pm

Cut-off for same day dispatch 

One operation. Multiple brands

GAVGO’s portfolio means fulfilment needs to accommodate different products, customer expectations and operational requirements without creating a separate infrastructure for every brand.

Our solution needed to provide that flexibility through a shared fulfilment operation that can flex as the individual brands grow, launch new products or experience changes in demand.

Before 3PL, GAVGO was dealing with:

  • Fixed warehouse and fulfilment costs
  • Internal resource tied up in operational activity
  • Less flexibility when volumes changed
  • Earlier dispatch cut-offs
  • Limited real-time visibility
  • The operational burden of managing multiple brands
  • Returns and carrier issues consuming management time

More flexible fulfilment without fixed warehousing costs

We support GAVGO with a flexible D2C fulfilment solution that brings together scalable fulfilment operations with real-time visibility of stock, orders and shipping. From day one, GAVGO adopted our core services, complemented by bespoke solutions designed around the way its business operates. That includes drawing on our experience in baby and toddler product fulfilment to support the BABYGO® brand.

  • Flexible pay-per-use fulfilment: GAVGO moved from fixed warehousing costs to a transactional model, allowing its fulfilment costs to flex with demand.
  • Greater visibility and control: Through our 3PL Fusion platform, its team can access real-time stock information and the status of orders and shipments whenever they need it.
  • Bespoke packaging and returns: We developed custom processes to support branded customer packaging and a returns collection service, creating a smoother experience for GAVGO and its customers.

Delivering reliable fulfilment and greater flexibility

Since outsourcing fulfilment to 3PL, GAVGO has achieved consistently strong performance while building a more flexible operation that supports its customers and wider business:

  • 99.5%+ of orders shipped On Time, In Full (OTIF).
  • Later 4pm cut-off for same day dispatch and next day delivery, giving customers greater choice and flexibility while supporting GAVGO’s sales proposition.
  • Improved visibility of stock and order status on demand.
  • A smoother returns experience, helping improve customer loyalty.
  • More time for the GAVGO team to focus on growing their brands.

Our responsive approach has been an important part of the partnership, particularly when GAVGO needs support with issues, such as carrier claims. Being based locally also means we can meet face to face when it’s useful, whether that’s for a site visit or to review the operation and resolve any issues quickly.

99.5%+ fulfilment performance that supports growth

With 99.5%+ of orders shipped on time and in full, GAVGO now has a more flexible, scalable fulfilment operation without the fixed costs of managing warehousing in-house. This enables the team to focus on growing their brands, while later delivery cut-offs and smoother returns help them attract and retain customers. The result is a fulfilment operation that supports growth, rather than holding it back.

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