Henri-Lloyd, a leading premium sailing and outdoor fashion brand, became famous for supplying functional, performance clothing to the early pioneers of global circumnavigation – pushing the boundaries of outerwear.
Entering another revolutionary phase of the brand’s history, Henri-Lloyd CEO, Jan Bartczak, set out to transform their order fulfilment and customer experience strategy, ensuring they could meet the expectations of today’s fast-paced, digitally-savvy consumer.
To achieve this, they turned to 3P Logistics (3PL) for expert outsourced order fulfilment – a partnership designed to evolve with Henri-Lloyd’s growth, streamline complex operations and deliver a premium experience for every customer.
D2C
eCommerce Fulfilment
B2B
Multichannel (sales fulfilment)
⏎
Returns Management
Henri-Lloyd faced growing customer expectations influenced by the ‘Amazon Prime Effect’ – a demand for speed, transparency and reliability.
Jan explains,
“Our customers can buy our products in more ways and at different times than ever before. We needed a fulfilment partner who truly understood our needs and could ensure we deliver a seamless brand experience.”
Meeting these expectations required a partner with both the technical expertise and a strong customer-first approach. Our experience in eCommerce D2C fulfilment and delivering world-class customer experiences meant that Henri-Lloyd had found the perfect partner to help them deliver on their brand promise and meet consumer demands.
One of the main reasons Henri-Lloyd chose to work with us was our ability to combine cutting-edge technology with human insight.
“3PL is a technology-enabled business, which sets it apart from other fulfilment providers, but they haven’t forgotten how important human interaction and communication is. They’re doing a great job of gaining a deeper understanding of our business strategy and how 3PL can support it,”
says Jan.
Henri-Lloyd is continuously seeking improvement in its customer journey. Jan explains,
“The last-mile delivery evolution means that consumers expect more options, interaction and data enriching experiences – brands have to be fast, reliable and have the ability to get products to consumers when and where they need them. This is when we have the opportunity to create true moments of delight.”
Our flexible fulfilment solution has been key in meeting these expectations. By managing Henri-Lloyd’s warehousing, shipping and returns, we enable them to deliver a smooth, consistent customer experience, freeing their in-house teams from operational complexities. A combination of efficiency, strategic insight and personal touch helps Henri-Lloyd to uphold their market-leading reputation.
Henri-Lloyd has full visibility of orders, stock levels and returns through our fulfilment platform, 3PL Fusion. Orders are picked, packed and shipped accurately, ensuring a seamless and reliable experience for every customer.
“Being able to deliver a consistent experience is paramount. It’s one thing to have a great product but you also need to give consumers a ‘wow’ experience – doing the unexpected things can set you apart.”
Real-time insights also enable Henri-Lloyd to optimise stock management, anticipate demand and adjust processes quickly, keeping pace with a fast-moving market.
Our partnership has allowed Henri-Lloyd to focus on what they do best – leading the way in sailing and outdoor fashion trends and pioneering the use of recycled and sustainable materials in clothing production – while we ensure their eCommerce customers enjoy a seamless, consistent shopping experience.
“The ultimate measure of success is delighting our customers at every stage. That underpins the growth of our business, helps us to thrive and sets us apart from others,”
says Jan.
“3PL helps us to deliver on our promise to the consumer and play to our strengths.”
Through our partnership, Henri-Lloyd has streamlined a complex value chain, achieved greater operational efficiency and consistently delivered on their brand promise.
Since then, entrusting their fulfilment to 3PL has enabled For Goodness Shakes to streamline operations, reduce errors and free up internal resources to focus on growth.
3PL HQ / Depot 1 (RDC),
Three Sisters Road,
Ashton-In-Makerfield,
Wigan,
Greater Manchester,
United Kingdom,
WN4 9GD.
3PL Depot 2 (TFH)
Lockett Road,
South Lancs Industrial Estate,
Ashton-in-Makerfield,
Wigan,
Greater Manchester,
WN4 8DE
3PL is the trading name of ‘3P Logistics Limited’, a business registered in England and Wales (05876788) at the registered offices of Three Sisters Road, Ashton-In-Makerfield, Wigan, United Kingdom, WN4 9GD. VAT number: GB 889661942.
