When their UK fulfilment partner announced it would close operations with only two months’ notice, NaturesPlus had to act quickly to secure a new partner to handle its multi-channel operations.
Case study
How 3PL helped NaturesPlus streamline multi-channel fulfilment across the UK, Ireland and Europe
Since 1979, NaturesPlus has been a global leader in health supplements, delivering high-quality products to customers across the US, UK, Ireland and Europe. As the company grew, maintaining smooth and reliable fulfilment became a critical priority, especially during peak season.
B2B
Retail Fulfilment
B2C
Direct Sales Fulfilment
D2C
International Delivery
⏎
Returns Management
Finding the right fulfilment partner
Barry Gubell, Director of Warehousing and Distribution at NaturesPlus, knew the business needed more than a simple replacement. “Our old provider was closing the UK side of the business just as peak season was starting. I had two months to find a partner that could manage both B2B and D2C orders and onboard us at the busiest time of year,” he explains.
After researching providers with UK, Ireland and Europe capabilities, NaturesPlus chose 3P Logistics (3PL), with the decision being attributed to four key factors:
- Multi-channel capability: B2B and B2C fulfilment to ensure business continuity.
- Dedicated account manager: A single point of contact for fast problem resolution.
- Smooth onboarding: Enabling orders to keep moving even at peak season.
- Scalability: Supporting future growth across Europe.
Delivering order accuracy, speed and care
Importantly, NaturesPlus required a fulfilment partner that could uphold their high standards:
- Presentation: Products needed to arrive neatly packed and in perfect condition.
- Accuracy: Every order delivered to the right customer, every time.
- Efficiency: Same-day processing to meet strict delivery expectations.
Barry found that we could provide everything he needed, with a team willing to listen, adapt and continuously improve. He says: “I feel like it’s a true partnership. We communicate constantly, review performance together and resolve any challenges quickly. It’s a really positive relationship.”
Expanding reach while reducing costs
Our multi-channel fulfilment solution has allowed NaturesPlus to scale across multiple markets while keeping costs under control. By shipping directly from the US to our UK warehouse and distribution centre, rather than to multiple locations across the country, they have reduced freight costs and enabled next-day delivery to distributors and retailers.
Additionally, switching to a new carrier network has improved the brand’s customer experience, ensuring orders arrive on time and in perfect condition.
A partnership delivering reliable fulfilment across Europe
Partnering with us has given NaturesPlus a reliable, streamlined fulfilment process across both B2B and D2C channels. The collaboration has enabled them to focus on growth, improve customer experience and expand across Europe with confidence.
“I have a lot of faith in 3PL. They’ve got a really professional approach and a great reputation. When we needed a partner at peak, they never shied away from it. Instead, they said, ‘Bring it on!’” says Barry.
