Alongside its core personal training services, the business has expanded into eCommerce, offering a growing range of branded supplements, accessories and merchandise, both online and within its gyms worldwide.
As the brand scaled, so did the complexity of its logistics. Managing direct-to-consumer (D2C) orders alongside supplying gyms across multiple territories, including managing inventory across all its locations and ensuring every SKU was stocked at all times to support ad-hoc member purchases, created operational challenges. Ultimate Performance needed more than just additional capacity – it required a highly capable fulfilment partner with the expertise to handle controlled inventory, maintain batch traceability and deliver fast and accurate international distribution for a diverse product range, all while supporting a premium brand experience.
