Amazon Fulfilled by Merchant (FBM)

Fulfilment by Merchant (FBM) is an Amazon fulfilment method in which you, the seller, rather than Amazon, are responsible for storing products, processing orders, and shipping them directly to customers. Unlike Fulfilment by Amazon (FBA), which relies on Amazon’s fulfilment centres and carrier network, FBM puts the responsibility for inventory management, packaging, and delivery firmly with you. This option can give you more control over your operations, but puts more risk on your shoulders.

For many businesses, FBM prep is attractive because it allows them to manage stock on their own terms, control packaging, and reduce reliance on Amazon’s storage network, particularly during peak seasons when costs and restrictions often increase. It also opens the door to using one stock pool for multiple channels, such as Shopify, eBay, or wholesale, without being tied solely to Amazon’s ecosystem. However, sellers must still meet Amazon’s strict service level agreements on dispatch speed, accuracy, and customer service or face financial penalties.

This is where a 3PL comes in. By outsourcing FBM to us, you benefit from expert fulfilment support, integrated technology, and same-day dispatch cut-offs, all while maintaining complete control over your brand presentation. The result is a more flexible, cost-efficient fulfilment strategy that balances Amazon compliance with long-term scalability across every sales channel.