Seller Qualification & Enrollment
You, as the seller, apply for SFP and confirm that you meet Amazon’s eligibility requirements. If you are accepted, you'll receive a Prime badge, signalling fast shipping to Prime customers.
Seller Fulfilled Prime (SFP) enables you to list your products on the Amazon platform with the Prime badge, while offloading fulfilment to a 3PL. It offers the reach and trust of Amazon Prime but with greater control over stock, packaging, and customer experience.

Amazon Seller Fulfilled Prime (SFP) is a program that allows sellers or their chosen 3PL to ship products directly to customers while still offering Amazon Prime benefits, without using Amazon’s fulfilment centres (FBA). Essentially, it’s Fulfilment by Merchant (FBM) with the Prime badge. There are several key features to the SFP program.
Products display the Prime badge, attracting millions of Prime customers. Customers expect fast, reliable delivery (usually 1–2 day shipping).
3PL will pick, pack, and ship seller inventory from its fulfilment centres aligned Amazon’s strict Prime shipping standards.

Seller Fulfilled Prime allows us to ship directly to Prime customers on your behalf, while maintaining control over inventory, and Amazon’s strict Prime standards demand speed and reliability. There are several stages to SFP activities, which include:
You, as the seller, apply for SFP and confirm that you meet Amazon’s eligibility requirements. If you are accepted, you'll receive a Prime badge, signalling fast shipping to Prime customers.
A Prime customer purchases a product. Amazon notifies you through Seller Central, which is connected to 3PL Fusion.
We pick and pack each order on your behalf in accordance with Amazon’s Prime packaging standards.
We ship directly to the customer, with tracking details sent back to Seller Central.
Subject to customer preference, 3PL handles all customer service, enquiries, and returns.
Outsourcing SFP to a 3PL allows sellers to maintain the Prime badge and fast shipping, scale efficiently, and focus on their core business while leaving the complex logistics to experts.
Amazon SFP has strict shipping and performance requirements (fast 1–2-day delivery, accurate tracking, and low cancellation rates).
As an experienced 3PL, we specialise in reliably meeting these standards, reducing the risk of losing Prime eligibility.
Managing storage, picking, packing, and shipping in-house can be resource-intensive, especially during peak seasons. As a 3PL, we have infrastructure and staff to handle large volumes quickly.
As a 3PL, we offer advanced warehouse management systems, shipping integrations, and tracking tools. This ensures accurate inventory management and real-time updates to Amazon, improving performance metrics.
Sellers can focus on product development, marketing, and sales rather than day-to-day fulfilment operations. As your 3PL, we handle logistics, returns, and customer service support, as needed.
Outsourcing to 3PL may reduce shipping errors, late deliveries, and labour costs compared to managing fulfilment internally. As a long-standing 3PL, we often negotiate carrier rates for faster, cheaper shipping.
As your 3PL partner, we can store inventory closer to key customer regions, ensuring faster delivery. Sellers can expand into new markets without investing in multiple warehouses.

“3PL made our transition into their fulfilment network seamless. Their helpful support team were on hand to guide us every step of the way”
“There are fewer issues…less lost orders, wrong orders and missed picks and all of that does create a stronger image of us as a brand and that can only create a positive perception in our customer’s eyes.”
“I’ve been delighted with the level of service that 3PL have been able to offer. They’ve helped us simplify our operations, consistently delivered on quality and helped us make big cost savings.”
3PL Fusion™ integrates directly with your website and online marketplaces, enabling seamless fulfilment for every order, ensuring faster, more reliable delivery to your customers.
3PL Fusion™ has over 25 integrations with online shopping marketplaces out of the box.

You choose your preferred carriers, and we take care of the rest, providing real-time booking and delivery updates.

Get an outline price in minutes using our 3PL Direct Online Estimator Tool.

3PL HQ / Depot 1 (RDC),
Three Sisters Road,
Ashton-In-Makerfield,
Wigan,
Greater Manchester,
United Kingdom,
WN4 9GD.
3PL Depot 2 (TFH)
Lockett Road,
South Lancs Industrial Estate,
Ashton-in-Makerfield,
Wigan,
Greater Manchester,
WN4 8DE
3PL is the trading name of ‘3P Logistics Limited’, a business registered in England and Wales (05876788) at the registered offices of Three Sisters Road, Ashton-In-Makerfield, Wigan, United Kingdom, WN4 9GD. VAT number: GB 889661942.

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