3PL returns as Wigan Athletic’s Official Men’s Sleeve Sponsor for the 2026/27 season

At 3PL, we’re proud to announce that we’ve extended our long-standing partnership with Wigan Athletic by becoming the Club’s Official Men’s Sleeve Sponsor for the 2026/27 season.

As a Wigan-based business, supporting our local football club is something we’ve always been passionate about. Since first partnering with the Latics in the 2015/16 season, we’ve continued to back the Club through a variety of partnerships, from Junior Kit Sponsor to Official Partner.

Now, we’re delighted to see the 3PL logo return to the men’s first team shirt sleeves, further strengthening a relationship built over a decade. As part of the renewed partnership, our branding will also feature prominently around the Brick Community Stadium throughout the season and, for the first time, our logo will also appear on the Club’s official retail shirts, allowing Latics fans to wear the 3PL brand as part of the 2026/27 kit.

A partnership built on shared values

Headquartered in Wigan, we work with UK and global eCommerce and retail brands of all sizes to deliver technology-led fulfilment solutions that aid scalability and growth. Supporting organisations that make a positive impact in our local community is an important part of who we are and our continued partnership with Wigan Athletic reflects that commitment.

Commenting on the partnership, Wigan Athletic Head of Commercial Greg Coar said: “We’re delighted to continue our partnership with Ian and everyone at 3PL for the 2026/27 season. Their commitment to the Club over so many years has been exceptional, and they have become one of our most recognisable and valued commercial partners.

“It’s fantastic to have the continued backing of a successful local business that shares our ambition and our commitment to the community. We look forward to working together once again throughout the season.”

Looking ahead to the 2026/27 season

As the new season approaches, 3PL Founder & CEO Ian Walker shared why continuing the partnership was an easy decision: “As both the founder of 3PL and someone who has supported my hometown club Wigan Athletic for many years, this partnership is something I remain incredibly proud of. Renewing our commitment to the Club reflects not only our confidence in the direction the Latics are heading, but also our belief in what the Club represents to the town and its supporters.

“Seeing the 3PL brand on the first-team shirts again is a proud moment, and to also appear on the Club’s retail replica shirts for the first time makes this renewal even more special.

“At 3PL, we believe in building long-term partnerships based on trust, shared values, and ambition. That’s exactly what we’ve found with Wigan Athletic over the years, and we’re excited to continue this journey together. We wish everyone connected with the Club every success for the season ahead.”

We’re looking forward to another exciting season supporting the Latics and seeing the 3PL logo proudly displayed on the men’s first team shirts at home and away.