Article Overview
- For Goodness Shakes have chosen to further extend their partnership with 3P Logistics after eight years together.
- Learn how 3PL supports brands in expanding into new sales channels including TikTok Shop and Amazon.
- Explore the performance results achieved, including 99.9% order fulfilment accuracy and rapid customer service response times.
- Understand how outsourcing order fulfilment helps brands scale without the cost and risk of building in-house operations.
- Find out why flexibility and adaptability are key to long-term omnichannel fulfilment success.
We couldn’t be happier to announce that For Goodness Shakes are extending their fulfilment partnership with 3P Logistics for a further three years. After eight years of working together, this renewal reflects the trust we’ve built and the results we’ve delivered together.
By outsourcing third-party logistics (3PL) fulfilment, For Goodness Shakes have been able to expand into new marketplaces like TikTok Shop and Amazon with confidence, while continuing to serve customers directly through their own online store. Our support means they can scale quickly, adapt to new opportunities and keep customer experience at the heart of what they do. Together, we’ve developed a flexible fulfilment strategy that grows alongside their business and supports their continued evolution.
The For Goodness Shakes brand
Launched in 2004, For Goodness Shakes has grown into one of the UK’s leading ready-to-drink protein shake brands. Known for their high-quality sports nutrition, the brand has built a loyal following among consumers looking for convenient ways to support performance and meet their protein goals. Today, their shakes and recovery drinks are stocked in major supermarkets including Sainsbury’s, Tesco and Waitrose, alongside a strong online presence.
A partnership built on 3PL fulfilment
When we first started working with For Goodness Shakes eight years ago, they were looking for a fulfilment partner that could keep pace with their ambition. As the UK’s number one ready-to-drink protein shake brand, they needed a reliable way to get products to customers quickly and accurately, whether orders came through their website, a major retailer or an online marketplace.
From the start, our role has been to support order fulfilment so For Goodness Shakes can focus on developing products and growing their brand. Outsourcing has freed up their team’s time, reduced errors and ensured smoother deliveries for their customers.
Over the years we’ve built a partnership that goes beyond day-to-day operations. We’ve supported packaging changes, handled retail complexities, integrated new marketplaces and provided the dedicated account management needed to keep everything running smoothly.
Expanding through new sales channels
In the past 12 months, For Goodness Shakes have expanded into TikTok Shop, alongside their existing channels on Amazon and their own website. TikTok Shop has been a major success, driving a sharp increase in sales volume and creating new opportunities for growth.
Outsourcing fulfilment enables For Goodness Shakes to sell effectively across multiple marketplaces without the risk and cost of scaling their in-house team. Added to this, our flexible approach to eCommerce fulfilment means we can adapt quickly to changing order volumes, whether they’re driven by new product launches or the rapid growth of channels like TikTok Shop. This baked-in agility allows the brand to focus on reaching new customers while we take care of the logistics.
Delivering eCommerce fulfilment with accuracy
We’re proud of the results we’ve been able to achieve with For Goodness Shakes, and it’s this high level of performance that has driven our shared success. In the past 12 months we’ve achieved:
- 99.9% OTIF (On Time, In Full) order accuracy
- 20-minute average customer service response time
- Integration to several new sales channels
With this level of reliability, orders are picked, packed and shipped exactly as expected. It means For Goodness Shakes can scale confidently, knowing their customers will continue to enjoy a seamless service experience irrespective of increased demand.
Adapting to change and supporting growth
Flexibility has been another important part of our work with For Goodness Shakes. Recently, the brand made the switch from larger bottles to new smaller packaging sizes. This required a complete stock overhaul, but our team managed the transition smoothly, ensuring there was no disruption to orders reaching customers.
The ability to adapt quickly is also what makes outsourced fulfilment such a powerful choice. As For Goodness Shakes have expanded into new marketplaces and seen order volumes rise, we’ve been able to scale operations immediately without the need for them to hire and train additional staff. This approach reduces risk and cost for their team while keeping fulfilment reliable, accurate and customer focused.
Together, we’ve created an order fulfilment strategy that is built for growth and resilient to change, giving For Goodness Shakes the confidence to keep expanding into new sales channels.
Dedicated account management that makes a difference
One of the things For Goodness Shakes values most about our partnership is the support of a dedicated account executive. Having a single point of contact who understands their business inside out has helped them resolve issues quickly, streamline communication and keep fulfilment running smoothly even as their needs have evolved.
This level of ownership and accountability has been central to how we work together. As the brand has scaled into new channels and adapted to packaging changes, there’s always someone at 3PL making sure the details are taken care of. For Goodness Shakes know they can rely on us not just for accuracy and speed, but for personalised support that keeps everything moving.
Looking ahead together
Renewing our partnership for another three years is more than continuing business as usual. It’s about building on the progress we’ve already made together and creating the foundation for future success. With new sales channels emerging and customer expectations rising, our role is to make sure For Goodness Shakes have the fulfilment support they need to keep growing.
Reflecting on the partnership, Tom Slater, Finance and Supply Chain Administrator at For Goodness Shakes, said: “The impact of outsourcing our order fulfilment has helped to streamline our operations and this has freed up a lot of time across the team. We’re hoping to keep growing as a business with more customers and more orders and having 3PL’s support will allow us to do this much more smoothly.”
With the renewal confirmed, we’re proud to keep building on what we’ve achieved and excited to support the next stage of growth for For Goodness Shakes.
Speak to 3PL about your order fulfiment
It’s time to supercharge your business and overtake your competitors. Speak to 3PL today and find out how we can take your ecommerce and B2B fulfilment to the next level.
