How Accentuate Games Increased Direct to Consumer Sales from Zero to 43% of total sales in 12 Months by Partnering with 3PL

For Accentuate Games, all of their sales were coming from B2B retail and Amazon. This over reliance on 3rd party platforms meant that they did not control their brand experience, the ability to grow a customer database, along with a reduction in profit margin for every sale.

However, to level up their brand awareness, increase sales and reach more customers they needed an order fulfilment strategy that would allow them to sell direct to consumers and also seamlessly sync with their existing channels.

More sales would mean more orders that needed to be shipped. Graeme and the team wanted to find a fulfilment partner that could not only pick, pack and ship his products but had the flexibility to grow with his brand.

Partnering with 3PL was a steep learning curve for Graeme and his sister Fiona but making the decision to start the integration during their off season when orders were slower was a sensible decision that meant they could work with 3PL to integrate all of their channels at their own pace. and as Graeme says, ‘we kept rigorously to the 3F Principle – Fail, Fast and Frequently’

The 3PL team stepped up to help resolve any integration challenges and with direct contact to our technical team, Graeme and the team had expertise on hand to ensure the process was as smooth as possible and any teething problems were resolved.

Once the integration was complete, Accentuate Games could quickly see all of their orders in one place with real-time updates on orders, stock levels and returns. The gap between key retail customers, marketplaces and their new website was plugged, and Graeme was ready to launch his first direct to consumer marketing campaigns.