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Parenting solutions company Happiest Baby, Inc has announced a partnership with the UK’s leading multichannel eCommerce fulfilment providers 3PL to support their global expansion as their breakthrough innovation SNOO smart sleep continues to wow parents.

Founded by renowned paediatrician, Dr Harvey Karp, Happiest Baby has established itself as one of the world’s leading innovators of safe, effective baby beds and sleep solutions.  Happiest Baby’s revolutionary SNOO baby bassinet and sleeper is universally adored by parents for helping babies to sleep for longer, using calming and soothing womb-like rhythms.

SNOO has already won 15 major honours, including Innovation of the Year from the National Sleep Foundation and the Juvenile Product Manufacturing Association’s award for top innovations. It has won several design awards, including IDSA’s IDEA Gold Medal and Curator’s Award and has been exhibited at three of the world’s premier museums.

3PL will be supporting Happiest Baby’s global expansion with eCommerce order fulfilment and international freight solutions that will facilitate continued growth in as the brand reaches customers.

“We are delighted to welcome Happiest Baby to 3PL, to complement our ever-growing list of parenting and FemTech based clients’” John Scully, Business Development Manager at 3PL commented, “Since receiving $23 Million it’s Series B Funding in the USA, Happiest Baby are quickly gaining sales in the UK, and we are looking forward to providing first-class logistical support as this exciting brand gains traction.”

To shop the collection of award-winning Happiest Baby products, visit


About 3PL

Based in Wigan, 3PL provides multichannel eCommerce fulfilment & logistics to fast-growing brands. As an end-to-end fulfilment solution, 3PL operates from over 250,000 sq. ft of shared user warehousing in the UK, supported by access to a network of International warehouses to support International expansion for its clients. Its fast-moving operations house over 9 million units of stock, across 32,000 product lines.

About Happiest Baby

Happiest Baby is a mission-driven, venture-backed company dedicated to helping parents raise healthy, happy children. The company develops science-based products and content to solve everyday parenting challenges and enhance child well-being.  Based in Los Angeles, California, Happiest Baby, Inc. was founded in 2001 by Dr Harvey Karp with his wife and business partner, Nina Montée-Karp. Dr Karp’s celebrated books/videos, The Happiest Baby on the Block, The Happiest Toddler on the Block and The Happiest Baby Guide to Great Sleep: Birth to Five Years have helped millions of parents and are translated into over twenty languages.  His landmark theories provide important insights into the causes and relief of infant crying, poor sleep and toddler tantrums. Thousands of certified Happiest Baby educators teach Dr Karp’s work on safe swaddling and infant care skills in hospitals and clinics across America and in over twenty other nations.

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Nice to meet you, I am a marketing lover with a flair for creating strategies and engaging content that aligns with a brands image and ethos. I've been fortunate to work with brands in the fashion, health, and beauty industries, creating compelling narratives that resonate with their audience.