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Amazon Service

Seller Fulfilled Prime (SFP)

SFP is an option for sellers with Amazon Seller Central Accounts to fulfil Prime orders from a 3PL warehouses. It provides benefits such as centralised inventory management, reduced handling, lower storage fees, and avoidance of peak season surcharges.

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Are these the challenges you face? If so then Seller Fulfilled Prime (SFP) may be the best solution for you.

01. Operational complexity

Text: Navigating the fulfilment demands of Seller Fulfilled Prime (SFP) orders can add considerable complexity to your operations. Keeping up with fast shipping times and adhering to Amazon’s stringent performance metrics requires careful coordination and streamlined logistics. Ensuring a smooth fulfilment process demands precision and efficiency at every step.

02. Inventory management

You must precisely predict demand, align inventory across various channels, and devise successful replenishment strategies to avoid stock shortages or excess. Inefficient inventory management could lead to shipment delays, unsatisfactory customer experiences, and possible fines from Amazon.

03. Cost pressures

The financial demands of adhering to Amazon’s Prime standards – from shipping and packaging expenses to investments in technology and infrastructure – can significantly impact your budget. You’re faced with the challenge of keeping prices competitive while managing the operational costs of SFP fulfilment, a crucial balance for retailers aiming to enhance their profit margins.

The types of products we handle

3PL has partnered with a range of incredible brands, each offering a variety of products, to fulfil their SFP needs.

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More valuable reasons to partner with 3PL

By outsourcing your Amazon operations to 3PL you generate more time to focus on your core business activities, streamline your operations and extend your customer reach.

Complete flexibility and control

With 3PL’s support, sellers gain more flexibility and control over managing inventory and fulfilling orders. They can choose shipping options, control branding and packaging, and adjust strategies to fit their business and customer needs.

Expand your reach

By teaming up with a 3PL, sellers can unlock Amazon Prime perks without handling orders from an Amazon centre. This means they can offer Prime shipping to more customers, potentially boosting sales and visibility on the platform.

Lower cost for Prime status

Discover how partnering with a 3PL can boost your business. With their expertise and resources, sellers can save on storage and shipping expenses while still delivering Prime-level service.

Going Beyond

What makes 3PL solutions different from the rest?

3PL are commitment to innovative technology, data-driven solutions, and sustainable ethical practices sets us apart from other fulfilment houses.

Real-time analytics

Our real-time data allows you to monitor stock levels and orders as it happens.

Customer support

As part of our customer promise we deliver a response to all online support enquires within 60 minutes or less.

Flexible carrier solutions

3PL partner with leading carriers to offer the best pricing and services. Enjoy the freedom to combine different carrier services, providing your customers with shipping options that best fits their needs.

We employ great people and empower them to always be the best version of themselves. Working at 3PL is not just a job - it’s a lifestyle.

Ian WalkerFounder and MD

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Seller Fulfilled Prime (SFP) frequently asked questions

What is Seller Fulfilled Prime (SFP), and how does it differ from Amazon's traditional Prime fulfilment?

Seller Fulfilled Prime (SFP) is an Amazon program that allows sellers to display the Prime badge on their listings while fulfilling orders from their own warehouse or through a third-party logistics provider, instead of using Amazon’s Fulfilment by Amazon (FBA) service. This program enables sellers to maintain control over their inventory and fulfilment processes, offering the Prime shipping benefits directly to customers. The key difference from traditional Prime fulfillment is that with SFP, sellers are responsible for meeting Amazon’s Prime delivery standards, including free two-day shipping, without needing to send inventory to Amazon’s fulfilment centres.

What are the benefits of participating in Seller Fulfilled Prime for my e-commerce business?

Participating in Seller Fulfilled Prime offers numerous benefits for e-commerce businesses, including increased visibility and sales potential due to the Prime badge’s appeal. It allows sellers to leverage the Prime brand trust while maintaining control over inventory and fulfilment operations. SFP can lead to cost savings on storage and fulfilment fees compared to FBA, especially for oversized items or products with lower turnover rates. Additionally, it provides flexibility in managing inventory across multiple sales channels, not limited to Amazon, and enables businesses to offer Prime shipping benefits directly from their own or a 3PL’s warehouse.

How can I ensure my business meets Amazon's Seller Fulfilled Prime performance requirements?

Ensuring your business meets Amazon’s Seller Fulfilled Prime performance requirements involves rigorous adherence to delivery standards, maintaining high customer service metrics, and effective inventory management. It’s crucial to have reliable fulfilment processes in place, capable of offering two-day shipping across the Prime coverage area. Businesses should invest in advanced logistics software for real-time inventory tracking, order management, and shipping automation to maintain the required on-time delivery and customer satisfaction rates. Partnering with a reputable 3PL provider experienced in SFP can also help manage these requirements, ensuring compliance with Amazon’s standards and maintaining eligibility for the program.