Silver Mushroom and 3PL partner to bring homeware to more shoppers

Silver Mushroom, a fast-growing online business that specialises in home and kitchenware has announced a partnership with 3PL, the UK’s fast-growing multichannel order fulfilment as it continues to establish itself as a major player in the online homeware sector.

The family-run online business offers a curated selection of designer and niche homeware brands, including kitchen equipment, hand-crafted tableware, cushions, tables and mirrors. The family-owned brand was founded by Rebecca Kane and Pauline Brookman in 2011 and is currently demonstrating impressive growth, particularly as consumers focus more on the home environment following Lockdown. This continued expansion, which has included introducing new lines, categories and brands as well as increasing volume, has created a need to grow warehousing space and find a fulfilment provider that has in in-house capabilities to support their needs as they continue to scale.

3PL’s partnership with Silver Mushroom will include ecommerce order fulfilment, retail fulfilment and returns handling and is an extension of its wider push to support fast-growing multichannel retail brands that have seen online sales surge since consumer behaviour switched to online in March.

“We are delighted to welcome Silver Mushroom into our stable of clients within the Home and Lifestyle Sector. We are delighted to welcome Silver Mushroom into our stable of clients within the Home and Lifestyle Sector” John Scully, Business Development Manager at 3PL commented “Their Company ethos resonates very well with ours, with qualities such as inspiration, innovation, and family values. We look forward enormously to supporting their onward journey, which is now free from the day to day challenges that fulfilment and logistics brings. Those challenges now become our challenges, leaving Rebecca and her team to laser focus on growing her exciting Company ever further.”

Rebecca Kane, Founder of Silver Mushroom said, “We’re really excited to work with 3PL, and looking forward to the opportunities that outsourcing our fulfilment will bring. Silver Mushroom is going from strength to strength, so by partnering with 3PL, we can focus on expanding our product ranges and responding to the needs of our customers as the business grows.”

To shop the collection of Silver Mushroom products, visit www.silvermushroom.com

About 3PL

Based in Wigan, 3PL provides multichannel eCommerce fulfilment and logistics to fast-growing brands. As an end-to-end fulfilment solution, 3PL operates from over 250,000 sq. ft of shared user warehousing in the UK, supported by access to a network of International warehouses to support International expansion for its clients. Its fast-moving operations house over 9 million units of stock, across 32,000 product lines.

About Silver Mushroom

Silver Mushroom is a family-run lifestyle business focussed on offering a curated selection of stylish homeware, kitchenware and wellbeing products.  Items range from well-known favourites like Le Creuset, Kilner and SMEG as well as niche brands including Broste Copenhagen, Nkuku and The Organic Company. Presenting an edit of high quality and ethical brands in their signature Silver Mushroom style, they take a slow approach to creating a timeless home interior. The company, which started in a bedroom in East Lancashire in 2011, is run by sisters Rebecca Kane and Emmie Brookman, and is now targeting a £2million turnover next year.